CST Industries
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About The Company
CST Industries, Inc., is a global leader in the manufacture and construction of factory coated metal storage tanks, aluminum domes and specialty covers. The company is the complete storage system provider for engineering and manufacturing professionals in thousands of different industries and applications throughout the world.
Case Study Overview
The Challenge

When CST Industries Inc. contacted us to help them with their search visibility, our first step was to conduct an in-depth SEO audit on their website. Our analysis revealed that they were suffering tremendous ranking loses due to improperly implemented on-page optimization as well as a poor back-end content management system (CMS).

The Objective

The objective of this project was to:

  • Create a proper content architecture for the entire website.
  • Fully re-optimize all the content on the website according to proper on-page optimization techniques to make search engines understand the hierarchy of the content and its structure.
  • Fix all the possible technical issues originated from a poor website platform, which caused tremendous SEO equity leakages and  lead to lower search engine rankings.

The Solution

We identified and fixed critical, yet very common, technical SEO issues such as:

  • Website’s wrong hierarchical categorization.
  • Improperly structured architecture of the website’s content.
  • Wrong keyword targeting strategy.
  • Not optimized meta data.
  • Link equity leakage.
  • Duplicate content issues.

The Result
The project started on February 28th. Before starting our work, we added client's targeted keywords into our tracking system. One important fact to keep in mind is that we added around 250 keywords, which is only a fraction of what the client targets. That being said, we saw an overwhelming increase in Google and Bing rankings across the board. With these results, we can confidently state that the following registered increases are only a fraction of what was actually achieved in reality.
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    Positions Increase in Google

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    Positions Increase in Bing

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    Target Keywords 1st Page Ranking