Importance of On-Ppage Optimization for Winning SEO Strategy

Did you know that proper on-page SEO (also known as on-site SEO) may bring your website from being lost somewhere in search results to the 1st page of major search engines?

Author's imageOleg DonetsDigital Marketing Strategist

Frankly, analyzing and optimizing thousands of websites over the years, we found out that on-page optimization has been ridiculously underestimated by both – SEO agencies and website owners.

In fact, many  “so-called” SEO companies have very little or no idea at all on how to properly prepare a website for an ongoing, winning SEO campaign.

So, for those of you who heard about on-page optimization but doesn’t necessarily know what it means, below I’ll explain it all.

on-site-seo

What is on-page SEO?

When it comes to search engine optimization, there are two areas that influence your website visibility in search engines. One is called on-page optimization and the other one is off-page optimization.

On-page optimization encompasses every measure or action that can be done directly on your website and is controled by you (or your web master/IT person). In other words, anything that can be implemented on your website is on-site optimization.

Below are some examples of those on-page SEO factors that you can optimize for higher rankings:

  • Hierarchical categorization
  • Website structure
  • Keywords targeting strategy
  • Link equity maximization
  • Pages interlinking
  • Structured data implementation
  • Meta data implementation
  • Canonicalization

And much more…

Why on-page SEO is so important?

On-page search engine optimization is crucial for an ongoing SEO campaign. Improper on-site optimization is like having a crack  in your boat.

on-page SEO importance

A boat with a hole in its hull  won’t be able to go far… just like your site won’t be able to achieve maximal search visibility as if it would with properly engineered on-page infrastructure.

Erroneously, this is exactly what happens to many large and small companies alike (and many SEO companies FYI). They neglect (or may be they’re just not aware or simply don’t know how to do proper on-page optimization) taking care of their website’s fundamentals.

Instead, they just directly start doing traditional SEO (or hire an SEO company to do that for them) which will bring little if any positive results due to not fixed ‘crack in their boat’.

Is proper on-page optimization alone enough for getting to the 1st page of search engines?

Unfortunately, I know you will hate this answer but it depends…

Yes, proper on-page search engine optimization may bring significant ranking boost. In fact, in low competitive industries, just a proper on-page optimization will be enough to get to the 1st page of major search engines.

However, for most of the industries, the search space is brutally competitive and just proper on-page SEO won’t be enough to get to the 1st page.

For such industries, you’ll need to involve extra ‘muscles’ to push your website to the 1st page for those competitive terms. To be more precise, by extra muscles I mean ongoing SEO efforts.

Without the extra muscles (ongoing SEO campaign), you have as much of a chance to get to the 1st page of major search engines as a row boat to get to the finish line ahead of a motor boat.

The motor boat has such a unique advantage over row boat – engine 🙂 while the row boat is in a mercy of its operators rowing skills.

With that being said, this post is not about ongoing SEO efforts.

If you’re interested to know why you need to invest in long term ongoing SEO efforts, this post will give you all the answers.

Anyway, here in this post I provided you with fundamentals of on-page SEO and its importance for your ongoing SEO campaign. So if you liked the post or just want to ask a question,  I invite you to comment below.