If you want your prospective customers always find your company when they search for products/services that you offer, you must dominate search engine result pages (SERPs).
Unfortunately, since late 90s, there has been a confusion on what Search Engine Marketing really means and what activities it encompass. Over the years, this term was mistakenly used to describe certain Search Engine activities but not others.
So before we get into what we can do for you to skyrocket your revenues coming from search engines, let’s define what we believe SEM actually means.
What Is Search Engine Marketing (SEM)?
Contrary to what many sources say, we believe Search Engine Marketing (SEM) does not solely describe the activity of gaining exposure and traffic (visitors) from search engines through just purchasing paid placements (sponsored ads). In turn, we strongly believe that SEM consists of two major search engine marketing activities:
In other words, Search Engine Marketing is an activity that focuses on maximizing a website’s visibility within search engines through combination of both Organic listings (through SEO) and Paid placements (through PPC).