Houston Digital Marketing Agency

Search Engine Optimization is a major element of any effective digital marketing strategy. A properly optimized website, starting from on-site engineering and finishing with well-planned off-site strategy, provides a huge advantage when it comes to search visibility. Improper SEO strategy can put a damper on your online search visibility by letting your competitors dominate your space in search engines. ODMsoft offers an array of SEO services that will showcase your website through organic search results in the best possible way. Here are 6 important aspects our SEO team specializes in:

• Local SEO -Whether you’re a local brick-and-mortar business that sells products or services at your physical location or a service company that provides services at a client site, it’s essential that prospective clients can easily find your business while searching online.
• On-Page SEO Analysis – On-page SEO is a foundation of your website’s high rankings in the same extent as a solid foundation is the key for house’s stability. It is critical to have properly engineered structure of an entire website as well as strategically optimized individual pages.
• SEO Consulting – When it comes to search engine visibility, the stakes are too high to take the risk of making a wrong decision. Whether you’re planing to make changes on your website or just need a professional advice to map out a successful SEO strategy, consult our SEO experts.
• Link Building – When it comes to link acquisition, you need to understand that links are still the fundamental element of higher rankings. A solid link building strategy consist of outreach to relevant web influencers, content marketing activities and PR to get people talk about your business.
• Technical SEO Analysis – 99% of all websites contain multiple technical SEO issues that directly affect their quality score within search engines. According to severity of the issues, your website may suffer from remarkably lower rankings than it deserves without you even being aware of it!
• SEO Web Design – Designing a new website is not only about a fancy look. If you don’t want to waste your time and money, never design your website without SEO professional! Either hire a web designers with in-depth SEO knowledge or make sure your designer works side by side with SEO expert.

Pay per click marketing is the only way to INSTANTLY get product/service in front of your target audience! Unfortunately, it’s very risky to do it by yourself if you don’t possess appropriate training and expertise in this area. You can literally lose your pants very quickly without help of highly experienced PPC agency. ODMsoft’ PPC division has developed its own proprietary methodology to scale PPC advertising campaigns for companies with budgets higher than $1,000 a month. Below is a proven process we use for our PPC management services:

• Keyword Research – We’ll conduct an in-depth keyword research and make sure your PPC campaign is targeting the most relevant keywords with highest purchase intent. We’ll filter out all the money wasting keywords, which may save you tons of time and money.
• Budget Estimation – After identification of the most profitable keywords, our analytical team will conduct a budget estimation for your campaign. This process will allow us to get an idea what the minimal monthly budget you must have to get enough data for future optimization of your campaign.
• Campaign Planning – We’ll analyze your business’ model, industry sector and key competitors to identify hidden opportunities. Based on gathered data we will craft a winning strategy for your PPC campaign. Once the planning is done, the creative aspect of your campaign will begin.
• Landing Pages Creation – Sending visitors to your main website is a complete waste of your money. We’ll create dedicated landing pages that are designed in scientifically proven way to convert visitors, which may significantly increase amount of leads from your pay per click advertising campaign.
• Ad Copy Writing – Coming up with an effective ad copy is both an art and a science. All the ad copies will be composed by professional copywriters who know the essentials of direct response advertisement so you’ll get highly qualified visitors for the lowest cost per click.
• Campaign Launch – Once all the necessary aspects of your PPC campaign are ready, we’ll launch a first round campaign. The first round campaign will run for two to three months to gather the necessary data for further evaluation and analysis to optimize campaign’s performance.
• Data Evaluation – Once we have enough data gathered during the first round phase, we’ll carefully analyze every bit of that invaluable information. Based on that data we’ll be able to make educated decisions to continually refine the performance of your campaign.
• Optimization – Ongoing optimization based on the results received during the Data Evaluation phase is crucial! We’ll start making necessary changes by eliminating everything that doesn’t work while at the same time focusing on all the aspects that brought positive return on investment.
• Reporting – Periodically we’ll provide a detailed report covering overall performance of your PPC campaign. From this report you’ll get a meaningful insight into analytical data as well as key metrics and see consequent improvements in performance attributed to ongoing optimization efforts of our team.